Florence And The Machines first video was Rabbit Heart released in 2008. One element that is used in all her video’s is her prominent ginger hair, the use of bright colours a lot of silver/gold and glitter. Her genre is alternative pop because of the good beat to her songs but also the orchestra type feel to her music. I wouldn’t say there any may other artists in her genre but a similar artist who is known for style in her videos would be Lady GaGa. She hasn’t changed much over time, she’s only had one album so she’s not really had time to develop as an icon or to change what her genre or style is. The only thing to have changed over time is the quality of the video as new technologies are being developed and more money will be supplied for the creation of videos.
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