Florence and the Machine

Florence and the Machine
Florence And The Machine

Friday, 16 December 2011

How we did our website


From when we orgianlly started planning we wanted some sort of border for our website but we tried looking for so long to find one that went around the whole page, but one day when looking for our boder we came across a picture where we could take parts from and edit them for a border at the top.


This is the origianl copy from the book and from this we cut out certain sections. The arrows show what parts we wanted to take and edit. So we cropped them removed the black with the magic wand tool and turn up the saturation slightly. So from this we made the top and bottom of our page. It also works well with our title as it fits in the middle between each of the corner designs.



We took the idea from Florence's website for the design of the navigation bar with eh brackets and the '|' to separate. but we changed the colour to be lighter and bolder.



For this i took the same image and copied it and flipped it then so it has a mirror effect and used the blur tool to smooth out the line in the middle and we used the same font's for the CD for this. i got the inspiration for this from her website but changed it because i didn't want to copy it exactly because on hers it looks like she is leaning against a mirror.




On Florence's website she has a picture of herself, but the image she uses is the same as the one she uses next to the new album advert. so we wanted to to have a different image. we originally was going to use this for our inside CD cover but the way Leanne shot this we couldn't use this with out stretching her out of proportion. So this was the perfect opportunity to use this.


For this we too a screen grab out youtube for the player bar at the bottom and took a screen grab from our first shoot to put over the top.


We was going to put these pictures around the edge as we were told we could place them there but when we tried this we couldn't, they went behind the grey colour. so we had some space at the side so we made a gallery of photo's from out shoot in a studio. We picked these because we like the mix of colour and black & white pictures.


We wanted to make some of our merchandise but it didn't work as when we tried putting a photo on a t-shirt but it was very noticeable so we changed the idea to take images of her website and added a link to her actual merchandise shop.


On all websites for bands there is always a link to facebook/twitter/youtube, we so got the logos and added some text asking people to follow/watch Florence.


We had a small space to fill something with it wasn't big enough for a news/blog section or a live tiwtter feed so i thought it would be a good idea to have a competition as she is releasing a new album , it would be a good idea to give the audience a chance to win a signed copy.

Around all of these we added a border, and the colour depended on the colour of the text, we was going to use some from the picture we used for the top and bottom decoration but when we tried editing it and putting it on I-Web it didn't look right so we made out own simple version which we think works well and completes the website.

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