We created two images for our artist. One to match our music video theme, as our Cd cover is mainly a singles album. We kept a constant theme of nature but added our own spin on it. For example having the back cover with a picture of lungs, but turning it upside down to make it look like a tree, which relates to Florence's first album lungs but changed it to match our theme.
Before
After
Both main images were taken on our introduction shoot where we were outside so we had a nature theme as you can see from the leaf’s on the front cover picture and the trees and the same with the inside photo.
As you can see there is a difference as the top one we edited to change the colours and bring them out but with the photo below we kept it more natural but keeping the natural theme.
But with the website we wanted to change it slightly to have a more elegant theme but kept the natural aspect slightly with the leafs in the corner which or more art deco but keep the theme.
We chose to design our website more differently as Florence as an artist has many different themes in her songs as some of her songs are natural others are more biblical so it's very hard to place one theme on her.
As these two videos show, quite different theme's one is set outside and the other in a church.
This is why we deigned two themes but incorporated them into both products the leaf art deco on the website and the picture frame border on the CD cover.
Both our products advertise out artist in a way where it would be recognizable to all. The younger generation would recognize her from our CD cover theme and our music video + her other video's like ours. Where are the older generation wouldn't listen to all her songs but the ones that would be aimed at an older generation e.g No Light so with both out products it targets at much larger female target. Females are our main target audience audience because she's a female artist however we feel that the way we have designed our products would appeal to some of the male audience.
This is Florence's website. It promotes her image as the same picture of her is featured a couple of times. She also had a video player that when one song finishes it plays another music video, and it plays automatically when you go on the website so you have to listen to it unless you click the pause or mute button. The news and blog feed show what she is up to recently like how where she is performing or new song information. And there are also a few pictures of limited edition merchandise.
In all her albums Florence is the main focus. This yet again promotes her image, but as I was saying early each song/album has a different theme to match the song.
We used a lot of out ideas from hers as how she is publicized works really well. The only problem we had was would it work it we had two different themes but after finishing them both we believe it has worked. We have a focus image of our artist on the cover and the website to advertise the same things as she has.
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