Evaluation Question One

In what ways does your media product use, develop or challenge form and conventions of real media products?

One of our main conventions was having a natural aspect e.g filming our opening in a forest, or having a bird in the video. We got this idea from one of Florence’s first videos ‘Rabbit Heart’.

In this video we can see her outside, with nature and having an animal part of the song name, which is the same with out song being called the bird song. But we didn’t want the whole thing to be outside, as we wanted the lyrics to match what you see for example ‘I invited him in just to reason with him’ so we showed the bird going into a house meaning the whole thing could not be done outside if we wanted out narrative to match the lyrics.

We didn’t really change many conventions expect from straying from the nature theme to match out narrative and having the actual animal in the song, as in ‘Rabbit Heart’ we don’t see a rabbit so we thought it would be good to show an actual bird.


We didn't want to challenge any convention of Florence as the conevetnions she already had/have work really well and we thought if we change them they may not look as good as what we had hoped for or people may not recognize it as a Florence video.