Throughout of Video there were many conventions we wanted to use; differnt settings, lighting and costumes. We thought that by using these that it wouold be passable as a Florence and the Machines video as she uses all these things in her own videos. For example we were influenced by many video's of Florence and the machine, 'Rabbit Heart', 'Dog Days' (Both versions), Cosmic love and from her new album 'Shake it out' and 'No Light' . We were influenced by these in particular as they showed two very different themes and sides to Florence.
For Rabbit Heart we liked the shots and the fades and cross disolves in them. here was also alot of lighting that we liked especially when it reflects off the sequins back into the camera.
In 'Dog Days' we likedd the different settings and how she used a woods as a party scene. We tried to usse this aspect in our own video by having two diffrent locations. A problem we had was that in our Audience Feedback we found that we didint use the forest scene as much as they would have liked to see.
What we liked about 'Cosmic love' was again the lighting ansd shadows that it created we tried also to use this in oyur own music video , this was something that our udience feedback said they liked about it and resembled Florence ansd the Machines past videos.
In 'No Light no light' and 'Shake it out' we wanted to incoperate both the elegant theme into our video and the darker shadows in it. We used them in what we describe as our Dream sequence. This also showed aspects of 'Cosmic love' with the costume change to sow a different side to her. We felt that by changing the costume and lighting could show the change into a bird in our own video. 'You've got the love' is also shown through the lighting anf shadows of our dream sequence adn where initially we got our idea from of having some kind of bright light coming from behind to create a black figure.
We think that that the effects we liked form Florencs and the Machines videos we managed to show in our own. We also folleowed the narrative convention of Florence and the machine and many like her. Mirina and the Diamond also uses narrative as a form of convetion which conveys the Genre of Florence and the Machine through our own video. Because of the Song we choose, 'Bird Song' we straight away found a narrative that we could use and tell a story like many of Florence and the Machines other videos. Even if the narrative is confusing at times there is always one. She also uses performance with alot of close ups of her singing and dancing, this is also something that is a convention of that genre of music.
Of the Dancing aspects
The close up singing aspects.
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