Our finished product. We decided to keep a constant theme throughout our video, Digi Pak and our website as Florence and the machine does this in her products. Our theme was natural and nature as this went with the bird for the song. On the front of the Digi Pak you can see our front photo, it's of our actress in a woods with leaves and trees in the background. We chose this one out of 50 different photos as we thought that the pose was similar to poses that Florence and the machine would do in her past CD covers. For the back of the CD we found a photo of some Lungs in a biology book. We thought that turning them upside down would give our own spin on it as 'Lungs' is one of Florence and the Machines existing albums, and it continued our nature theme as it looked like a tree. For the inside cover we choose a close up of our actress again as Florence and the machine would do. She alsways has a closeup either on the front or inside the CD. We choose not to edit this photo like the other one on the front as we thought it could show our natural theme and we liked the mist in the background with a colour on it like the front photo.
During this time Florence realesed a new albumn called 'Cerimonials' becasue this was so different from her other album 'Lungs' we decided we could incorperate the both of them into all aspects of our work. In our CD above we added a photoframe to the front of the CD to give it that more elegant theme that is shown in 'Cerimonials'. For our website it had more aspects of 'Cerimonials' so we added curls in the top and bottom of the website. These curls and waves were found in art deco book but consist of leaves so again this would incorperate our nature aspect.
By incorperating these two defferent themes we feel that it would target a wider audience. Instead of just having one theme that wouldnt appeal to all of Florence and the Machines fans we went with her two most iconic looks and themes. You can see them in these two videos of hers, both the elegant theme and the nature one.
These two videos are also the two most popular ones that come up on google and youtube when you type in Florence and the machine.
This promotes her album as you have to go through it everytime you want to go on her website and also gives you different ways to buy her single and album at the bottom of the page. Another way in which Florence and the machine promotes herself is by having a Florence and the machine club. It's where you can join by submitting your name email and address and it either sends your information by post or by email. I myself have joined so I would know about any other realeases that she was planning. On the website it also has a news feed from Flroence broadcasting any details about her tours and again resease dates of her single sor albums. She also gives details of her twitter account and any performances she has done and the link for them, like the one she did on X Facter.
Because of the two differnt themes that Florence had we were first unsure whether they would work. We believe they have because we used simular things in our own products to Florence and the Mahcines. We had her as the focal point in both our website and our CD cover like she does in hers, we also had her in different costumes in our music video as she does in hers. She likes ot change adn express differnt sides to the theme she is conveying. We also used simular formats to Florence on our website by having all the ways she promotes herslef on ours.
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